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Ексклюзивний курс
Дивіться протягом 180 днiв або без обмежень з Premium.
Profitable dental business. World experience
4.58
19 оцінок
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Laura Nelson
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Blake Hadley
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Alex Zlatin
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Eirik Aasland Salvesen
Деталі курсу
Уроки курсу
Уроки курсу
Лектори
Відгуки
ADA CERP
Роздрібна ціна
56 $ за урок
...на рік
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334 $за курс
+ 17 бонусних балів (≈17 $) за покупку
Розстрочка від 56 $ на місяць
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7-денна гарантія заміни або повернення грошей на Ваш гаманець OHI-S
Деталі
6 уроків (7г 45хв)
7 CE Credits

Англійська
Доступ до запису на період Premium
Опис
Online training on marketing and management in dentistry. The lecturers will talk about their own way of building a successful dental business.
From the course you will learn:
– principles without which it is impossible to build a dental business
– rules for creating a personal brand that stands out from the competition
– features of working on social media: Facebook, Instagram, LinkedIn
– a step-by-step protocol for creating a Dream Team
– how not to avoid a victim of fraud and embezzlement.
Урок 1.Making the team: hiring, culture, professionalism, productivity
– Clinic administrator: why is this important?
– Additional team education
– Basic business structures: areas of responsibility in a dental clinic
– Reasons for the loss of patients: service
– The basic cycle of small business: features of a dental clinic
– Motivation of the team: how and why?
– Analysis of the sales cycle
– Culture of communication with the staff
– The main aspects of teamwork.
Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.
Урок 2.10 ways for growing your practice’s Instagram following
– Instagram statistics and вenefits
– Strategies for increasing Instagram followers
– Ways to increase followers engagement
– Bloggers and influencers: principles of interaction with the clinic
– Evaluation of the activity of followers on Instagram
– Content plan: frequency, subject, time
– Advantages of photo and video content.
Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.
Урок 3.Growing your practice with effective Facebook marketing
– What is effective marketing on Facebook?
– The patient of today: features of promotion through social networks
– Goals and objectives of the dental team
– Three "R" marketing:
- Reach
- Relationships
- Reputation.
– Promotion and targeting of Facebook posts
– Benefits of marketing on Facebook and Instagram
– Empathy-based Marketing
– Building a reputation through reviews.
Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.
Урок 4.Digital marketing in dentistry
– What the world looked like before the advent of digital marketing
– How digital trends and trends in the dental industry have changed and developed in recent years
– How the old customer funnel differs from the new model
– How to attract and retain new patients with specific digital marketing tactics (website, Facebook, LinkedIn and Instagram)
– Difference between organic and paid activity, branding and direct marketing
– Options for communication with the patient: target groups
– In which social networks should I look for target groups?
– Trends in the digital behavior of the client
– Trends in the dental market
– Principles of building a digital marketing strategy
– Adaptive four-stage approach to attracting a client.
Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.
Урок 5.Principles without which it is impossible to build a dental business
– The basis of business in dentistry
– Functional business units: features in dentistry
– 3 incentives for the development of a dental clinic
– Preventive treatment as a profitable business: clinical significance and practical advice
– The main aspects of informed consent
– The cycle of planning the implementation of the treatment plan
– Payment for dental services: rules of interaction with the patient
– Manager vs. leader in the dental business.
Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.
Урок 6.Marketing in dentistry
– What is marketing? Marketing levels and goals
– 5 pillars of marketing
– Traditional and digital marketing
– Features of marketing during the pandemic
– 5 main marketing mistakes (in 2021)
– Marketing tools to attract customers
– 10 tricks and tips for better website conversion.
Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.
Курс включає уроки:
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1г 47хв
Урок 1
Making the team: hiring, culture, professionalism, productivity
Laura NelsonПоказати програму уроку
0:01
Introduction & Patient Experience Story
9:14
Course Overview and Objectives
10:21
Presenter Background and Front Office Rocks
12:58
Leadership: Reflective Leadership vs Boss
20:54
Team: Hiring, Training, and Roles
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1г 8хв
Урок 2
10 ways for growing your practice’s Instagram following
Blake HadleyПоказати програму уроку
0:01
Introduction & Instagram overview
4:41
Know your audience and purpose
15:04
Getting patients to follow (in‑office tactics)
18:49
Connect with local patients: geotags & hashtags
34:03
Local collaborations and shoutouts
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1г 1хв
Урок 3
Growing your practice with effective Facebook marketing
Blake HadleyПоказати програму уроку
0:01
Introduction & My Social Practice
2:18
Social Media Mindset & Brand Examples
8:42
Patients Today & Why Facebook Matters
11:42
Team Roles and the Three R's Overview
17:34
Reach: Page Setup, CTAs & Automated Messaging
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54хв
Урок 4
Digital marketing in dentistry
Eirik Aasland SalvesenПоказати програму уроку
0:01
Introduction and Agenda
3:21
Why Digital Marketing Matters in Dentistry
7:35
Target Audiences and Online Behavior
16:55
Channel Motivations and Mobile‑First
19:37
Trends Impacting the Patient Journey
Показати ще (2)
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Разова покупка | |||
|---|---|---|---|
Уроків включено | – | 6 уроків цього курсу | |
Термін доступу | без обмежень | 180 днів | |
Ціна за урок | ... | 56 $ | |
Загальна ціна | ... на рік | 334 $ за курс | |
Лектори 4
Dental practice management consultant and educator specializing in front office systems, customer service excellence, and team training. Founder and President of Front Office Rocks, leading virtual training platform for dental practice teams.
Over 20 years of experience in dental practice management. MS and BS degrees. Fellow of American Association of Dental Office Management (FAADOM). Worked as front office manager witnessing first-hand shortcomings of dental clinics due to inadequate training, inspiring her to study most effective ways to manage and empower dental team members. Combined professional experience and academic knowledge to create 24/7 on-demand training hub offering practical steps dental teams can easily adopt into daily operations.
International award-winning speaker presenting at dental conferences worldwide on practice management topics. Created and recorded over 180 virtual training programs covering hiring procedures, team culture development, patient communication protocols, telephone etiquette, insurance coordination, scheduling systems, financial arrangements, collections, and customer service excellence. Regular contributor to multiple dental publications. Partners with dental professionals worldwide to deliver in-person interactive training events complementing online curriculum.
MS. BS. FAADOM (Fellow of American Association of Dental Office Management). Front Office Rocks provides virtual training and resources accessible 24/7 enabling dental teams to learn at their own pace. Interactive training approach focuses on empowering staff to provide excellent customer service and patient care through practical, immediately implementable systems. Since establishing Front Office Rocks, has mentored thousands of dentists and dental team members achieving unprecedented practice growth.
Social media marketing strategist and entrepreneur specializing in dental practice marketing. Founder and President of My Social Practice, leading social media marketing company serving over 7,000 dental and orthodontic practices across United States and English-speaking countries.
Over 13 years of experience in dental digital marketing since co-founding My Social Practice. Graduated from Brigham Young University with degree in advertising. Won numerous national and international awards in art direction, advertising, and creative marketing strategy. Passionate about helping dental practices use innovative storytelling and out-of-the-box thinking to create compelling content that attracts attention and spreads organically on social media platforms.
International speaker having presented to dental audiences across United States and internationally. Regularly delivers webinars and presentations on latest social media trends, technologies, and strategies for dental practices. Teaching topics include Instagram growth strategies, Facebook marketing, TikTok and Instagram Reels for dentists, personal branding for dentists, and patient engagement through social media. Known for entertaining and thought-provoking presentations explaining cutting-edge digital marketing trends while refusing to let dental industry fall behind evolving technology.
BA in Advertising from Brigham Young University. Expert in Facebook, Instagram, TikTok, LinkedIn, and other social media platforms specific to healthcare marketing. My Social Practice provides comprehensive integrated social media marketing solutions including content creation, posting management, paid advertising, reputation management, and practice branding. Services help practices attract new patients, increase engagement, improve online presence, and build authentic brand identity. Resides in Holladay, Utah with wife Brynn and three children.
CEO of dental practice management software company Maxim Software Systems.
Оne of the co-founders and continues to hold positions as CEO of Oris Dental and Executive Director of the Oris Academy.
Організатор

OHI-S
4.72 (24982 оцінок)
OHI-S is the world's leading educational platform for dentists worldwide!
Our core product is training led by the top global speakers in all branches of dentistry. On our platform, you will find courses covering every dental specialty. We offer a comprehensive range of educational formats: congresses, seminars, hands-on workshops, and online courses.
We provide education in 7 languages: English, Spanish, Portuguese, German, French, Ukrainian, Russian.
Our offline projects take place in the most picturesque locations around the world: Kyoto, Florence, Rome, Bologna, Vienna, Berlin, and Prague. Our clients always have a unique opportunity to combine acquiring valuable knowledge with experiencing rich cultural environments.
OHI-S is not just a platform, it’s an entire ecosystem for professionals. Our mobile application, marketplace, and specialized social network connect dentists from all corners of the globe, creating a powerful community for knowledge exchange and collective growth.

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